Scope3, a startup that helps companies measure the carbon emissions generated by their advertising campaigns, this week said it raised $20 million in Series A investment, funds it plans to grow its team and expand into markets in Europe and APAC. By Scope3's count, the digital advertising industry is responsible for 7.2 million metric tons of carbon emissions each year, or the equivalent of powering 1.4 million US homes. Scope3 works with advertisers, agencies, adtech vendors, and publishers — which have included Insider — to help them measure their carbon impact and figure out where they can make efficiencies. The funding round, which values the company at $100 million and brings Scope3's total funding to $40 million, was led by Alphabet-backed GV. Check out the key slides from the pitch deck that helped Scope3 raise its $20 million Series B round.

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Persons: Brian O'Kelley, Mike Freyberger, Anne Coghlan, Scope3, —, O'Kelley, Coghlan Organizations: Room40 Ventures, GV Locations: Europe, France, Germany, Japan